About Us




Sweet Sadie is an innovative production boutique with a surprise inside. We are the new model of production company hybrid and your all-in creative partner. Our nimble team is ready to sweeten any project and work with you on all phases from ideation to delivery.  We know big ideas come in all shapes and sizes and it doesn’t matter whether it’s broadcast, live events, brand films, social snacks, or web content, we have the creativity, technical know-how and the ability to bring it all together, freshly packaged and priced. The proof is in the pudding.




We solve problems. Really that’s what we do. Our single purpose is to your partner in the creation of impactful content in any capacity you need.  We want to work with you on anything from an simple end tag edit, big VFX, Color Grading, ENG, MultiCam, documentary, explainer, sizzle, GIANT commercial with dancers and dogs or an Instagram campaign. We do it all and we have seen it all and we make it easy to get great work made.




We make dreams come true. If you can think it up we can make it. We are small yet mighty and love to work. We respect the process and  understand the words DEADLINE and BUDGET. Our aim is always to exceed expectations. Don’t take our word for it, check out our work.


See Our Work


The Boss

She is the sweet one of the bunch!

Rachel Lederman

Founder, CEO and ECD

Rachel leads Sweet Sadie with a record of success in crafting creative, strategies and the full media production lifecycle. She brings expertise to all phases from ideation, production, post-production, VFX, and motion graphics, casting, music and sound.

Xavier Melendez

COO, Executive Producer and Account Director

A seasoned marketing executive, integrated producer, project and operations team leader with a 20+ year track record of delivering innovative multi-channel initiatives for groundbreaking online start-ups and Fortune 1000 companies. Experience leading multiple project teams in fast-paced environments to create exceptional and effective online marketing.

Phil Lieberman

Social Media

Phil is a proven marketing partner with 18 years of experience.  He has launched award-winning campaigns, grew a start-up to acquisition and has executed a wide variety of strategies to increase business success.

Tom Case


A master of multi-media live events, commercials, music videos, EPKs and long-form productions, Tom Case has produced some of entertainment’s biggest shows, and biggest stars.

Eddie Wiseman

Visual FX + Editorial

Eddie brings his passion and years of experience as a graphic design and animation professional in the broadcast industry to every project. Eddie is unsurpassed in his unique combination of strong technical ability and creativity. There is nothing he can’t do.

Bill Grishaw

Music & Sound

Bill is the one to count as a trusted creative force when it comes to music and sound design. He plays writes and produces! Bill has the know how and network to bring in a diverse range of musical talent to every project. He always delivers
excellent work no matter the medium.